Animoca Brands Partners with Cool Cats to Expand Web3 in Japan

Animoca Brands Japan has announced a strategic partnership with the Cool Cats NFT collection to expand Web3 into Japan’s anime market.

On the evening of November 7, 2023, Animoca Brands' Japanese branch - a Hong Kong-based giant specializing in Web3 and NFT gaming projects - along with its NFT platform KLKTN, unveiled its strategic alliance with Cool Cats Group to penetrate the Web3 space within Japan.

The announcement also revealed that Animoca Brands Japan has acquired a stake in Cool Cats Group. Additionally, Animoca’s NFT platform KLKTN has purchased NFTs from three collections: Cool Cats, Shadow Wolves, and SideKX through San FranTokyo - KLKTN’s virtual "decentralized city."

This partnership highlights the potential of the Cool Cats NFT project. Besides acquiring NFTs from the Cool Cats collection, the announcement detailed several strategic initiatives to be implemented, including:

• Production of a "Cool Cats Manga": Integrating the Cool Cats universe with Japan’s long-standing manga tradition. This manga will be written and illustrated by a Japanese manga artist.
• Expanding the Cool Cats brand in Japan through various media channels: Animoca Brands Japan and San FranTokyo will establish new relationships for Cool Cats with some of Japan’s most renowned entertainment and IP organizations, creating opportunities in business, traditional licensing, and collaborations with other licensed IP brands to generate creative content.
• Integration of Cool Cats content into the virtual city San FranTokyo: This initiative will include interactive model releases in the virtual world and marketing activities in collaboration with other famous Japanese brands.

Animoca Brands’ CEOs Robby Yung and Daisuke Iwase stated:

"This partnership is not just about business growth... but about building a brand within the Web3 space. We are excited to work with an iconic Web3 brand like Cool Cats. This is a cultural exchange aimed at harnessing what makes Japan’s digital and artistic scene compelling globally. Through this agreement, we will not only leverage existing Web3 products but also explore traditional Japanese products, such as manga, to attract the local community."

This partnership further strengthens the relationship between Animoca Brands and Cool Cats Group since October 2022, when the Web3 and NFT gaming giant made a strategic investment in the Cool Cats NFT collection. It aligns with Cool Cats’ goal of expanding beyond the Web3 framework.

According to data from NFT marketplace OpenSea, following the news, the price of Cool Cats NFTs surged over 60% within 24 hours and is trading at a floor price of 1.09 ETH, equivalent to over $2,000, with a trading volume of 288 ETH (approximately $535,680).