Blackpink Launches Metaverse Experience on Roblox

Blackpink, the globally acclaimed girl group, is set to debut a metaverse experience on Roblox.

Blackpink Unveils Metaverse Experience on Roblox

Developed by the British film company Karta, the metaverse space reflecting Blackpink's unique style will be launched on August 25. Named “Blackpink: The Palace,” the application promises fans (or Blinks) an immersive environment celebrating the music and dance of the four YG Entertainment stars.

In this specialized fan hub, Blinks will have the opportunity to get closer to Jennie, Lisa, Jisoo, and Rosé, customize their avatars with outfits and expressions, and earn Robux—the in-game currency of Roblox—by completing regularly updated challenges. Additionally, all users will receive a unique badge for their Roblox profiles within the first 24 hours of the launch.

Hyojung Lee, representative of YG Plus—the group's management company—shared:

“We are thrilled to welcome fans from around the world to a grand palace where they can break through barriers of space and time to party, connect, and experience everything with Blackpink.”

Forbes has praised Blackpink for their contributions to spreading K-pop globally. The group has not only broken numerous charts but has also made a significant impact on the global music industry. In August 2022, Blackpink won the "Best Metaverse Performance" award at the MTV VMAs 2022, in collaboration with the battle royale game PUBG Mobile.

YG Entertainment has previously collaborated with Binance, the South Korean metaverse platform Zepeto, and explored NFT potential with the ZTX project on Arbitrum. Before Blackpink, Roblox had already become a popular platform for several K-pop artists and stars, including NCT 127, Stray Kids, and Sunmi.

Moreover, the South Korean government has shown strong support for the metaverse with a dedicated $177 million investment fund.