Game Crypto Pixels Surpasses 1 Million Daily Users on Ronin Blockchain
Crypto game Pixels has achieved a milestone of 1 million daily users, surpassing other Web3 games.
The developers behind the Web3 electronic game Pixels announced that the game has surpassed 1 million daily active users. This is a significant milestone as most blockchain games currently only have tens of thousands of daily users.
The project stated:
"Though this is a significant milestone, Pixels founder and CEO Luke Barwikowski believes the best measure of success in Web3 is the ratio between spent PIXEL and distributed PIXEL. Over the past 30 days, 4.4 million PIXEL has been spent."
According to CoinGecko, 4.4 million PIXEL is valued at approximately 1.6 million USD. PIXEL was trading around 0.36 USD at 10:32 PM VNT on May 13, also according to CoinGecko. Currently, the coin is trading around 0.34 USD, down 6.2% over the past 24 hours.
1-hour Chart of PIXEL/USDT Pair on Binance at 04:40 PM on May 14, 2024
Data from Token Terminal shows that the number of daily active users on Ronin has steadily increased since late last year, but it's unclear if this growth is due to Pixels' tokenomics.
An game analyst named @daryl24_eth revealed on X that out of 18 million website visitors to the game in April, 18% were from the Philippines. According to the post, Brazil, Thailand, and Indonesia each accounted for about 9% of traffic.
[Update] @pixels_online hit 18 million visitors on their website last month. The SEA Region still leads in contributing to the traffic. The game also gained momentum in the Thailand market, which increased by 80%.
— Daryl.ron ⛩️ (@daryl24_eth) May 13, 2024
Thailand and the Philippines are among the active users for MMO… pic.twitter.com/jRpyGwenVb
Pixels raised 4.8 million USD earlier this year, with supporters including Animoca Brands and Sky Mavis, the company behind Axie Infinity. On its first day of listing on Binance, PIXEL's trading volume soared to 1.2 billion USD.
Blockchain gaming remains a nascent field within crypto and the gaming industry at large. Larger-budget projects always aim to publish competitive games, at least in terms of quality. Blockbuster AAA games like those from the "Grand Theft Auto" and "Call of Duty" series are being heavily invested in by studios.
However, the success and appeal of these video games remain unpredictable; whether their launches will be well-received and attract millions of players is still a question mark for many game developers.
To date, the only blockchain game to gain significant attention and attract millions of users is Axie Infinity. However, following the Ronin bridge hack, which resulted in losses of 622 million USD, AXS prices plummeted, leaving many users disheartened.
Similar to Axie Infinity, Pixels operates on the Ronin blockchain. Both games focus on providing crypto-earning strategies rather than high-end graphics or gameplay, factors often emphasized in traditional games.
Axie Infinity notably attracted a large user base in the Philippines during the pandemic, with many playing the game as a means to increase their assets and supplement their income. According to The New York Times, blockchain games are currently "reviving" in the Philippines.
Previously, in November 2023, Axie Infinity collaborated with Grab Philippines to offer rewards points and discounts to users, leading to a 12% increase in AXS prices at that time.
