Google Greenlights NFT Game Ads
Starting September 15, 2023, Google will allow advertisements for NFT games, marking a significant shift in the tech giant's approach to blockchain and NFTs.
Google has updated the Cryptocurrencies and related products policy. Beginning September 15, 2023, advertisers offering NFT games that do not promote gambling-related content may advertise those products and services when they meet the following requirements and are certified by…
— Wu Blockchain (@WuBlockchain) September 6, 2023
Key Details:
- Allowed Ads: Google will accept ads for NFT games that offer in-game items like outfits, weapons, or other assets as NFTs. This move is seen as a step towards greater openness in the blockchain space.
- Restrictions: Ads for games involving gambling, betting, or staking NFTs for financial gain will be prohibited. This includes online casino games or any other forms of real-money betting.
- Policy Update: This policy change contrasts with Google's previous stance and aligns with recent updates to their Google Play Store rules. Developers can now integrate digital assets into games but must avoid incentivizing users to earn money through gameplay or transactions. Additionally, games cannot sell loot boxes or facilitate gambling.
Comparison with Apple:
- Apple's Stance: Apple remains conservative regarding crypto. NFTs purchased outside the App Store cannot offer special benefits to players, and in-game NFTs must adhere to Apple's 30% fee on sales made through the App Store.
This update reflects Google's evolving approach to the crypto and NFT space while maintaining strict guidelines to prevent gambling-related activities.
