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BTC $96,420 +2.34% ETH $3,280 +1.82% SOL $185.40 -0.92% BNB $642.50 +0.45% XRP $2.18 +3.12% DOGE $0.082 -1.50% ADA $1.05 +0.80% AVAX $42.10 +1.15%
07/15/2025

Bitcoin Surpasses Amazon's Market Cap: The Global Race to Accumulate BTC Begins

On the morning of July 15, Bitcoin (BTC) officially set a new all-time high at $123,300, pushing the cryptocurrency's market cap past tech giant Amazon. Shortly after, the market underwent a healthy correction, with BTC pulling back to around $117,400, while altcoins like ETH and SUI staged strong recoveries across the board. But the most significant development wasn't the short-term price action — it was the wave of Bitcoin buying from publicly listed companies worldwide, marking the beginning of an unprecedented era of digital asset accumulation.

Bitcoin Surpasses Amazon's Market Cap: The Global Race to Accumulate BTC Begins

On the morning of July 15, Bitcoin (BTC) officially set a new all-time high at $123,300, pushing the cryptocurrency's market cap past tech giant Amazon. Shortly after, the market underwent a healthy correction, with BTC pulling back to around $117,400, while altcoins like ETH and SUI staged strong recoveries across the board.

But the most significant development wasn't the short-term price action — it was the wave of Bitcoin buying from publicly listed companies worldwide, marking the beginning of an unprecedented era of digital asset accumulation.

Public Companies Are Buying Bitcoin on the World's Behalf

In the week of July 7–14, publicly listed companies (excluding miners) accumulated a combined $628 million worth of Bitcoin. Beyond familiar names like MicroStrategy (Strategy) and Metaplanet, a wave of new entrants joined the buying spree:

  • 🇬🇧 The Smarter Web (UK): Bought 1,275 BTC
  • 🇯🇵 Remixpoint (Japan): 1,168 BTC
  • 🇺🇸 KULR Technology (US): 1,021 BTC
  • 🇯🇵 ANAP (Japan): 229 BTC
  • 🇫🇷 Blockchain Group (France): 1,933 BTC

On July 14, IoT chip company Sequans Communications added another 683 BTC (bringing its total to 1,053 BTC), while AI company Genius Group also picked up an additional 32 BTC.

On the Ethereum side, BTCS Inc. (US) holds 29,122 ETH, while BitMine Immersion announced it holds as much as 163,000 ETH, worth over $500 million — double the capital it originally raised.

Not Just Buying — Companies Are Raising Capital, Going Public, and Merging

Many companies are also raising capital to continue building their crypto reserves:

  • Matador Technologies (Canada) plans to raise CAD 900 million to purchase BTC.
  • BTC Digital (US) has completed a dual ETH and BTC treasury strategy, with plans to grow its total holdings to over $10 million by year-end.

Meanwhile, several notable mergers and expansions are underway:

  • Sonnet BioTherapeutics merged with Rorschach I LLC to form Hyperliquid Strategies Inc, targeting holdings of over 12.6 million HYPE tokens.
  • Everything Blockchain Inc. launched MemeStrategy Inc. to invest in meme coins including PEPE, BONK, and SPX6900.
  • RWA protocol Ondo Finance acquired advisory firm Strangelove to build out a comprehensive RWA platform.

Grayscale Quietly Files for IPO as US Policy Becomes More Crypto-Friendly

Grayscale — the firm that successfully fought to convert its Bitcoin Trust into an ETF — has quietly filed IPO paperwork with the SEC, though it has yet to disclose a valuation or the number of shares being offered.

The timing is no coincidence: this week, the US Congress is set to review three major crypto bills, including the GENIUS Act and the CLARITY Act, which would pave the way for legally purchasing crypto through retirement accounts.

Bitcoin Officially Assumes Its Role as a Global Strategic Asset

According to Bitfinex, institutional buying from new entrants has outpaced the rate at which miners are supplying BTC, creating a severe supply squeeze. These new buyers are also considered "price-insensitive" investors — they're buying to hold for the long term.

With its market cap now exceeding Amazon's, Bitcoin is cementing its position as a global strategic asset — not just in personal portfolios, but at the corporate and sovereign level as well.

Conclusion

Faced with inflation, unpredictable monetary policy, and financial instability, a growing number of institutions are turning to Bitcoin as a strategic safe-haven asset. At the same time, the expansion of financial instruments like ETFs, IPOs, and RWAs is accelerating the accumulation wave.

In a world where Bitcoin has a hard cap of 21 million coins, the race to own it may have only just begun.