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10/16/2026

Cboe to Launch Binary Options on Coinbase, Robinhood, MARA KPIs

What happened: The SEC approved a Cboe rule change enabling binary options contracts tied to key performance indicators (KPIs) of 23 public companies, including Coinbase, Robinhood, and MARA Holdings.

Cboe to Launch Binary Options on Coinbase, Robinhood, MARA KPIs

What happened: The SEC approved a Cboe rule change enabling binary options contracts tied to key performance indicators (KPIs) of 23 public companies, including Coinbase, Robinhood, and MARA Holdings. These contracts will be cash-settled, based on official SEC filings, and are expected to launch later this month pending Cboe Clear U.S. registration. Robinhood is anticipated to be the first retail broker to offer them, expanding prediction-market-style exposure to crypto equities under securities law.

Why it matters: This move brings new retail-accessible products to the U.S. market, allowing traders to bet directly on operational metrics like Coinbase’s trading volume or MARA’s Bitcoin production. It also reflects a regulatory shift, as these contracts fall under SEC jurisdiction rather than the CFTC’s, unlike traditional event contracts. The launch comes amid a surging Bitcoin price, potentially increasing retail interest in crypto-adjacent equities.

Source: CoinDesk