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BTC $96,420 +2.34% ETH $3,280 +1.82% SOL $185.40 -0.92% BNB $642.50 +0.45% XRP $2.18 +3.12% DOGE $0.082 -1.50% ADA $1.05 +0.80% AVAX $42.10 +1.15%
03/31/2026

GameStop Deploys $315M Bitcoin Treasury in Covered Call Strategy

Meme stock retailer GameStop has committed nearly its entire $315 million Bitcoin treasury to a covered call options strategy through Coinbase Prime.

GameStop Deploys $315M Bitcoin Treasury in Covered Call Strategy

What happened: Meme stock retailer GameStop has committed nearly its entire $315 million Bitcoin treasury to a covered call options strategy through Coinbase Prime. The company is using this approach to generate additional yield from its crypto holdings while maintaining exposure to Bitcoin's upside potential.

Why it matters: This marks a sophisticated evolution in corporate Bitcoin treasury management, moving beyond simple hodling to active yield generation. GameStop's strategy could become a template for other companies holding significant crypto reserves, potentially driving institutional adoption of crypto derivatives and structured products.

Source: Decrypt