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08/08/2026

OpenAI and Jony Ive to Launch $300+ Doughnut-Shaped Smart Speaker in 2027

What happened: OpenAI is reportedly developing a screenless, doughnut-shaped smart speaker designed by Jony Ive’s LoveFrom studio, with a target price between $300 and $400.

OpenAI and Jony Ive to Launch $300+ Doughnut-Shaped Smart Speaker in 2027

What happened: OpenAI is reportedly developing a screenless, doughnut-shaped smart speaker designed by Jony Ive’s LoveFrom studio, with a target price between $300 and $400. The device, featuring cameras, microphones, and moving parts, is slated for unveiling later this year and shipping in 2027. The project follows OpenAI’s acquisition of Ive’s hardware startup io Products for over $6.4 billion in 2025. Apple has filed suit against OpenAI over alleged trade secret theft related to the device, which OpenAI denies.

Why it matters: This marks OpenAI’s first foray into consumer hardware, aiming to create a more "personal relationship" with users. The always-on cameras and sensors have already raised privacy concerns. While the device could challenge incumbents like Apple and Amazon, the report is based on unnamed sources and has not been officially confirmed by OpenAI.

Source: Decrypt