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08/08/2026

OpenAI’s $300 Doughnut-Shaped Device Targets 2027 Launch

What happened: Bloomberg reports that OpenAI’s first consumer hardware will be a doughnut-shaped, screenless smart speaker, priced between $300 and $400 and slated for a 2027 release.

OpenAI’s $300 Doughnut-Shaped Device Targets 2027 Launch

What happened: Bloomberg reports that OpenAI’s first consumer hardware will be a doughnut-shaped, screenless smart speaker, priced between $300 and $400 and slated for a 2027 release. Designed by Jony Ive’s LoveFrom studio, the device will feature microphones, cameras, sensors, ambient lights, and moving parts. OpenAI’s acquisition of Ive’s io startup for $6.4 billion in 2025 underpins the product’s design pedigree.

Why it matters: The device’s premium price—roughly ten times that of an Amazon Echo Dot—signals OpenAI’s ambition to redefine the smart speaker market with advanced AI capabilities and design. However, the project faces legal headwinds, as Apple has sued OpenAI over alleged trade-secret misappropriation related to hardware manufacturing.

Source: Decrypt