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03/17/2023

Polygon Partners with Salesforce to Launch NFT Loyalty Program

The partnership between Salesforce and blockchain platform Polygon marks a significant move into customer engagement through Web3 technology. Polygon Partners with Salesforce for NFT Loyalty Program Salesforce, the world’s leading customer relationship management (CRM) platform, has teamed up with layer-2 blockchain Polygon to develop an NFT-based rewards system. Source: Twitter (@Fwiz) On March 16, the cloud computing giant confirmed it will soon roll out a solution for NFT-based loyalty r

Polygon Partners with Salesforce to Launch NFT Loyalty Program

The partnership between Salesforce and blockchain platform Polygon marks a significant move into customer engagement through Web3 technology.

Polygon Partners with Salesforce for NFT Loyalty Program

Salesforce, the world’s leading customer relationship management (CRM) platform, has teamed up with layer-2 blockchain Polygon to develop an NFT-based rewards system.


Source: Twitter (@Fwiz)

On March 16, the cloud computing giant confirmed it will soon roll out a solution for NFT-based loyalty rewards. Salesforce’s website states: “Track real-time blockchain data of Ethereum and Polygon collections within your CRM.”

Loyalty programs are considered a key strategy for customer retention, extending the customer lifecycle, and laying the groundwork for business growth. According to Smile.io, loyalty programs can generate around 40% of a business's revenue.

In recent years, blockchain technology has increasingly been adopted in strategies aimed at enhancing customer-business connections, particularly in rewards programs. For instance, Starbucks, the renowned coffee chain in Western countries, chose Polygon to build its NFT-based loyalty rewards system back in September 2022.