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BTC $96,420 +2.34% ETH $3,280 +1.82% SOL $185.40 -0.92% BNB $642.50 +0.45% XRP $2.18 +3.12% DOGE $0.082 -1.50% ADA $1.05 +0.80% AVAX $42.10 +1.15%
BTC $96,420 +2.34% ETH $3,280 +1.82% SOL $185.40 -0.92% BNB $642.50 +0.45% XRP $2.18 +3.12% DOGE $0.082 -1.50% ADA $1.05 +0.80% AVAX $42.10 +1.15%
07/07/2026

Strategy Sells $216M in Bitcoin, Faces $11.4B Unrealized Loss

What happened: Strategy (formerly MicroStrategy) sold 3,588 BTC for $216 million between June 29 and July 5, 2026, in its largest-ever bitcoin liquidation.

Strategy Sells $216M in Bitcoin, Faces $11.4B Unrealized Loss

What happened: Strategy (formerly MicroStrategy) sold 3,588 BTC for $216 million between June 29 and July 5, 2026, in its largest-ever bitcoin liquidation. The average sale price was $60,773 per BTC, well below its average cost basis of $74,476. The company’s remaining 843,775 BTC holdings represent over 4% of bitcoin’s total supply. Q2 results show an $8.32 billion digital-asset loss, with $11.4 billion in unrealized losses on its bitcoin position.

Why it matters: This marks a strategic shift for Michael Saylor’s firm, which previously championed a strict "never sell" approach. The proceeds are earmarked for preferred stock distributions and USD reserve replenishment. Saylor now emphasizes institutional capital and financial infrastructure over protocol cycles, reflecting a more pragmatic stance amid persistent market volatility.

Source: The Block