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BTC $96,420 +2.34% ETH $3,280 +1.82% SOL $185.40 -0.92% BNB $642.50 +0.45% XRP $2.18 +3.12% DOGE $0.082 -1.50% ADA $1.05 +0.80% AVAX $42.10 +1.15%
07/09/2026

Strategy Sells 3,588 BTC for $216M, Marking Largest-Ever Sale to Fund Dividends

What happened: Strategy (formerly MicroStrategy) disclosed the sale of 3,588 BTC for $216 million between June 29 and July 5—its largest-ever sale and only the third in company history.

Strategy Sells 3,588 BTC for $216M, Marking Largest-Ever Sale to Fund Dividends

What happened: Strategy (formerly MicroStrategy) disclosed the sale of 3,588 BTC for $216 million between June 29 and July 5—its largest-ever sale and only the third in company history. The sale, executed in two tranches at an average ~20% discount to the firm’s $74,476 cost basis, was used to fund $1.76 billion in annual preferred stock dividends. Strategy’s total BTC holdings now stand at 843,775.

Why it matters: The move marks a symbolic reversal for Michael Saylor, who famously vowed never to sell Bitcoin. The sale was driven by dividend obligations, not a bearish outlook, but it highlights the tension between corporate treasury strategy and shareholder return commitments. With $3.8 billion in convertible debt and $1.76 billion in annual dividends, further sales remain possible if market conditions remain strained.

Source: Cointelegraph, CoinDesk, Bloomberg