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01/14/2025

The New Meme Trend: Xiaohongshu and Its Explosion in the Crypto World

When the TikTok ban in the US officially took effect on January 19, 2025, a wave of American users quickly searched for alternative platforms to stay connected and keep sharing content. Surprisingly, Xiaohongshu (also known as Little Red Book) emerged as a new destination for "TikTok Refugees," while simultaneously sparking a fascinating financial phenomenon on the blockchain — the explosion of the $MOMO token on the Solana network. The User Migration From TikTok to Xiaohongshu On January 10, 2025, the U.S. Supreme Court up

The New Meme Trend: Xiaohongshu and Its Explosion in the Crypto World

When the TikTok ban in the US officially took effect on January 19, 2025, a wave of American users quickly searched for alternative platforms to stay connected and keep sharing content. Surprisingly, Xiaohongshu (also known as Little Red Book) emerged as a new destination for "TikTok Refugees," while simultaneously sparking a fascinating financial phenomenon on the blockchain — the explosion of the $MOMO token on the Solana network.

The User Migration From TikTok to Xiaohongshu

On January 10, 2025, the U.S. Supreme Court upheld the order requiring ByteDance to divest TikTok before January 19 or face an outright ban. The ruling alarmed many TikTok users in the US, particularly content creators who depended on the platform.

In that climate, Xiaohongshu quickly became the go-to alternative, thanks to its user-friendly interface and a content model similar to TikTok's. Users rallied around the hashtag #TikTokRefugee, sharing stories of their migration and adaptation to the new platform. By January 13, 2025, the hashtag had racked up more than 61 million views, and Xiaohongshu shot to the top of the US App Store download charts.

$MOMO — From a Pink Dinosaur Mascot to a Crypto Meme Phenomenon

The user migration didn't stop at Xiaohongshu — it spilled over into the crypto market as well. The token $MOMO, a meme coin on the Solana network, recorded extraordinary growth — jumping from a $100,000 market cap to $12 million in just a matter of days.

But $MOMO is more than just another coin. It's the image of a pink dinosaur — the default avatar assigned to new Xiaohongshu accounts when registering via WeChat. As American users flooded the platform, the little dinosaur quickly became a symbol for an anonymous community, reflecting a collective desire for privacy and a shared bond through meme culture.

Xiaohongshu — Fertile Ground for Memes

Xiaohongshu, with its UGC (user-generated content) model, is an ideal breeding ground for meme culture. Factors like group interaction, rapid virality, and community consensus make memes a powerful vehicle for expressing emotions and ideas.

With the influx of new users, the platform is becoming a launchpad for emerging meme trends, much like TikTok did before it. For the crypto community, memes like $MOMO are more than cultural symbols — they represent real financial potential.

Conclusion

The rise of Xiaohongshu and $MOMO is a testament to the powerful connection between internet culture and decentralized financial markets. In an era where privacy and freedom of expression are increasingly valued, Xiaohongshu and symbols like $MOMO are more than a passing trend — they reflect a fundamental shift in how users shape the online world.

Could this be the beginning of a new meme wave across both the social and financial spheres? Only time will tell.