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05/27/2025

Trump Media Announces $2.5 Billion Bitcoin Reserve Plan, Officially Joining the "BTC Treasury" Wave

After forcefully denying rumors of a $3 billion crypto investment, Trump Media unexpectedly confirmed the largest Bitcoin buying strategy in the company's history. On May 21, Trump Media & Technology Group (DJT), the media company owned by former U.S. President Donald Trump, announced it will raise $2.5 billion through a private placement to purchase Bitcoin and add the asset to its balance sheet. This is considered one of the boldest moves by a public company to build a BTC reserve, placing

Trump Media Announces $2.5 Billion Bitcoin Reserve Plan, Officially Joining the "BTC Treasury" Wave

After forcefully denying rumors of a $3 billion crypto investment, Trump Media unexpectedly confirmed the largest Bitcoin buying strategy in the company's history.

On May 21, Trump Media & Technology Group (DJT), the media company owned by former U.S. President Donald Trump, announced it will raise $2.5 billion through a private placement to purchase Bitcoin and add the asset to its balance sheet. This is considered one of the boldest moves by a public company to build a BTC reserve, placing DJT alongside companies like MicroStrategy and Tesla that pioneered this strategy.

A Dramatic Reversal After Denying the "All-In Crypto" Rumors

Earlier, the Financial Times had reported that DJT was planning to raise $3 billion to buy Bitcoin. The company quickly pushed back, calling the story "stupid" and "baseless." Yet less than a week later, DJT turned around and announced a genuine Bitcoin investment plan — worth up to $2.5 billion.

Under the plan, DJT will issue:

  • $1.5 billion in common stock
  • $1 billion in convertible bonds

DJT said it has reached agreements with approximately 50 institutional investors to close this fundraising round by May 29, 2025.

Bitcoin as the Core Reserve Asset

Speaking on the investment decision, DJT CEO and Chairman Devin Nunes stated:

"We view Bitcoin as the ultimate tool of financial freedom. Adding BTC to the company's balance sheet is a way to protect us from all forms of financial discrimination."

DJT currently operates the social media platform Truth Social and the streaming service Truth+. This investment is expected to create financial synergies across Trump's media and technology ecosystem.

To secure the assets, DJT will custody its Bitcoin through two partners — Crypto.com and Anchorage Digital — both of which specialize in institutional-grade digital asset custody.

Replicating the "MicroStrategy Playbook" to Drive Growth

DJT's strategy of using stock and bond issuances to buy Bitcoin draws direct comparisons to MicroStrategy's model — the software firm that became synonymous with Bitcoin accumulation, having stacked more than 200,000 BTC and grown its market cap past $100 billion.

DJT currently holds $7.59 billion in cash, cash equivalents, and short-term investments (as of end of Q1 2025). Although the company's stock is down 8.56% year-to-date, the new convertible bonds are priced at a 35% premium to the current market price, signaling investor confidence in long-term growth potential.

The distribution and financial advisory team for the deal includes:

  • Yorkville Securities LLC and Clear Street LLC (co-lead managers)
  • BTIG LLC and Cohen & Co Capital Markets (co-managers)
  • Cantor Fitzgerald (financial advisor)
  • Nelson Mullins Riley & Scarborough LLP and Reed Smith LLP (legal counsel)

Bottom Line

Whether criticized as a PR stunt or pure speculation, DJT is sending a clear message: Bitcoin will play a central role in the Trump empire's financial and media strategy. As more U.S. companies and financial institutions treat BTC as a serious balance sheet asset, DJT's move marks a significant moment in Bitcoin's mainstream legitimization.