Trump Wallet: A Chaotic Drama in the Middle of Meme Coin Season β The Trump Family Immediately Denies Any Involvement
In the early hours of June 3 (Vietnam time), the crypto market was suddenly buzzing with news about the launch of an official Trump-branded crypto wallet β the "Official $TRUMP Wallet" β announced by NFT platform Magic Eden and the TRUMP memecoin development team. However, just hours later, the family of former U.S. President Donald Trump came out collectively to deny any involvement, turning the entire campaign into a complete and utter mess. π£ A Surprise Announcement, Community Goes Wild According to
In the early hours of June 3 (Vietnam time), the crypto market was suddenly buzzing with news about the launch of an official Trump-branded crypto wallet β the "Official $TRUMP Wallet" β announced by NFT platform Magic Eden and the TRUMP memecoin development team.
However, just hours later, the family of former U.S. President Donald Trump came out collectively to deny any involvement, turning the entire campaign into a complete and utter mess.
π£ A Surprise Announcement, Community Goes Wild
According to official posts from Magic Eden and the TRUMP token project, this "official" wallet would allow users to store and trade Trump-branded meme coin assets, and even promised token rewards worth millions of dollars for early registrants at TrumpWallet.com.
Following the news, the $ME (Magic Eden) token price surged more than 40%, with the website logging over 80,000 sign-ups in just a few hours.
π¨ The Trump Family Pushes Back Immediately
Yet less than a day later, Donald Trump Jr., the former President's eldest son, posted on X (Twitter) stating:
"The Trump family has no involvement with this crypto wallet. The official project will be launched by World Liberty Financial in the near future."
Eric Trump also emphasized that the wallet was "not authorized by Trump" and called on Magic Eden to "be extremely careful when using the family's name in unapproved projects."
Even Barron Trump, the youngest son, broke his social media silence for the first time to confirm that "the family has absolutely no involvement" with Trump Wallet.
π A Brand Battle Playing Out in Crypto?
Despite the strong denials from the family, Magic Eden and the TRUMP memecoin development team continued promoting the wallet as an officially symbolic product.
It is known that TrumpWallet.com is operated by Magic Eden in partnership with GetTrumpMemes.com, an entity owned by Fight Fight Fight LLC β a company connected to CIC Digital LLC, a branch of the Trump Organization. These two entities currently hold the majority of the $TRUMP token supply.
American entrepreneur Bill Zanker, co-founder of several Trump-related NFT projects, is also listed among the executives of this company.
π A Recurring Pattern?
The incident echoes what happened in early May, when Truth Social β the social media platform owned by Trump Media & Technology Group β initially denied reports of purchasing Bitcoin, only to later confirm it would invest $2.5 billion in BTC through stock and convertible bond offerings.
π Where Things Stand for Now
Following the Trump family's response, the ME token price dropped nearly 20%, the official Trump Wallet X account has since been locked, though the website remains open for sign-ups.
This episode makes one thing crystal clear: the exploitation of the Trump brand in the crypto space is running completely unchecked, with various groups attempting to cash in on the former President's image amid the meme coin wave.
π§ Bottom Line
The Trump Wallet saga is more than just a PR fiasco β it reflects the chaos and lack of transparency endemic to today's crypto world, where a famous name can easily be slapped onto unvetted products, and users need to stay sharply skeptical before jumping into any project riding on a celebrity's coattails.